My Personal Genetics: 23andMe and Me
So it’s official, I’m waiting for the Spit Kit to arrive. After some consideration, a group of us decided that 23andMe would be the best service to use to get our genes read (I’m careful not to use the...
View ArticleWanted: Personal Genetics Customers for Short Consumer Survey
WANTED: 23andMe, Navigenics, and deCODEme customers. The Direct-to-Consumer (DTC) Genetics Business is strange because it is often difficult to pinpoint exactly what it is that drives consumers to...
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